Modernization Development of Miao Batik: An Innovative Approach to Intangible Cultural Heritage Preservation

Abstract

This paper explores the modernization development of Miao batik, a traditional intangible cultural heritage of the Miao ethnic group in Yibin, Sichuan Province. The study investigates the integration of traditional batik craftsmanship with contemporary design concepts, digital technologies, and modern marketing strategies. Drawing upon the project "Wenyu Lianchuang—Modern Development of Miao Batik," this research examines the transformation of traditional techniques through product innovation, digital communication channels, and cultural branding. The findings reveal that the integration of traditional craftsmanship with new media platforms, e-commerce channels, and modern design aesthetics effectively enhances both the market competitiveness and cultural visibility of Miao batik. This study contributes to the understanding of sustainable heritage preservation by demonstrating how traditional crafts can be revitalized through strategic modernization while maintaining their cultural authenticity.